Search Engine Optimization and Google Local

Anyone who uses the internet to search for products, services, or advice have seen the local results that show up in searching using a city, state , or zip code in their search.

Google, Yahoo, and MSN all display local results at the top of the search listings right under the sponsored listings.

We are going to concentrate on Google local results today. Do a search for "Orlando internet marketing" in Google. You will see local business results show up on the top of the search results. It displays a map with the listings marked with letters and the listing information displayed along side the map. The listing shows the company name, street address, phone number, and website link.

If you can get your ad listed in the local business listings, you are getting great free advertising. How do you get Google to display this information on your website you ask?

First, you will need to be showing in the first page for your listing. If you are not on the first page, don't worry you can still get a hyperlink under your listing with a map and directions to your business.

You will need to create a Google local account at: www.google.com/local/add/businessCenter. Add all the website information that pertains to your business that you would like Google local results to display. Google will require a mailing address to send a postcard to you that will verify the address you gave. Once you receive this postcard, you will log back into Google Local Business center and enter the verification pin on the card.

The whole process can take 4-6 weeks but is well worth the effort. The second way to get your site listed within the local directory is to just wait. If you have your business address and phone number on your site, Google should eventually display the information.

I suggest you submit your site to the business listing as you are sure to be listed within a few months; you have more control on what information is displayed, and best of all its free.

Five steps to geting indexed

Getting Indexed in the search engine five simple steps

Are you kidding me? that's probably what your thinking right now how can I get indexed in the search engine with only five simple steps. Well to your surprise it's really true. When ever people mention Google, MSN, and Yahoo as being the top search engines, the first thing they might think is it must cost a lot of money or how in the world do I compete with all of the millions of websites out there. Well by the time you get done reading this you will be well on your way to getting indexed and indexed really fast.

Step #1

Attempt to attract the big dog first meaning Google getting indexed in Google is a good goal to have since Google is probably the most used search engine. The first thing you would want to do is visit the Goggle webmasters central then click on submit your content to Goggle. Next click ad your url to Google. Follow the steps and your on your way to letting Goggle know you exists.

Step#2

Create a blog. Creating a blog is a very simple and efficient way of getting the Google spiders to crawl your website. Simply create a blog, write a simple letter or story to yourself or anyone you may have in mind. Now pay close attention to what I have to say. when writing your letter you will want to include your website as a link in your message. You don't want to over do it, two may be three links, if you over do it will send a red flag to the spiders. Use this article for example see the links if the spider were to crawl this article it would send them to what ever the url's are linked to.

Step#3

Ping your blog. Simply find your RSS link or just use your blog address visit a ping site this is how you actually get the Google spiders to come to your blog. This method is simply and very easy.

Step#4

Article writing. This is the most effective way out of all steps. You see search that engines love content and where else to get content than a article directory they are full of stories, news, you name it. Plus people visit article directories all the time. Simply follow this link usually a article directory will guide you through the step on posting a article. The more directories you post in, the more links back to your site you will have.

Step#5

This step is called web2.0 which consist of joining the social networking goal mine. You've probably visited some of these sites before My Space, Delicious, Digg... Simply join these sites and book mark or what ever they do.. Plus you can also put one of there logos on your site so that people can put your site or a page to your site on one of these networking websites the search engines loves this.

The Ultimate Keyword Optimization Guide for Search Engine Positioning

We all know it and we all do it. Whenever the typical web user needs to find something on the web, he or she will almost always instinctively go to one of the top search engines and run a search. Then, he or she will have a look at the first 30 search results returned (usually the first three pages of results), hardly ever looking beyond that. If nothing looks appealing, they will run another search using a variation of the keywords they used on the first search. Again, they will look at the first 30 results. If they still find nothing of interest, they may switch to a different search engine and repeat the process. This, believe it or not, is the typical web navigation behavior of at least 86% of all the 110 million web users out there. The question is, does your web site capitalize on this behavior? If the answer is yes for you, then no matter what a user searches for that has any relation at all to your products, they should find you even if they hadn't thought of finding you! That translates to a very high amount of daily traffic to your site. Is this what is happening for you?

We bet the answer is no. Very few web sites really capitalize on this behavior. However, you can learn how to do so. For this tutorial, we shall assume that you are in the business of selling wedding gowns. You have a web site that does a good job of displaying your wedding gowns, but like most other web site owners, your web traffic is really low and clients are simply not finding you. You have done everything you can think of, but your pages hardly come up on the search engines. What next? Well, get ready to learn one of the most effective online marketing strategies.

Gather Your Keywords

We know that the web user will think of a keyword or phrase and type that into a search form on an engine. That is his or her first step, and so it should be ours. This is a very important step! Get a piece of paper or open up your text editor and keep writing all the keywords and phrases that you think of as you go through the steps outlined below. Selecting the right keywords or keyword phrases will skyrocket your traffic. Research has shown that most people use phrases of 2 to 3 keywords when searching. People have come to learn that just typing in one keyword in a search will get them thousands of records that they just do not need. Therefore, they combine two or three keywords in their searches.

Your list should end up having about 50 or more keywords and phrases. You must write down every word that a person might use to look for your site PLUS words they may use to look for other related information or products. This is no easy task. It involves some research and a fair bit of thought. Remember, thousands of people out there looking for wedding gowns may not all think alike, look for wedding gowns directly, or even realize at the time that they can get wedding gowns on the net! To get a good list, here are the steps that you should go through. Keep your pen and paper handy so that you keep writing as you go along each step.

1.Think! Brainstorm! Sit down for several minutes and think! Write down whatever keywords or phrases come to mind. Then look at your list and see what other word combinations you can make out from the keywords you have already written down.

2. Look at your products and services and see what words relating to them will pop up in your mind. Write the names of each product or service that you deal in. These product names will also be part of your keyword list.

3. Ask your family, associates, clients, and friends what words and phrases they would most likely use to search for products or services like yours.

4. See what keywords your competitors use. See what keywords are featured on their pages and in their meta tags.

5. Be specific AND general in scope. Think of words that also describe things related to what your site is about. For example, if you sell wedding gowns, also think about other things and words related to weddings, such as honeymoon, bridal registry, wedding rings, engagements, and other wedding accessories and services. The idea here is to capture people who may be looking for other things related to weddings, whether they are directly looking for wedding gowns or not at the time. Chances are that someone looking for any wedding related information will also be interested in knowing about wedding gowns. Get the idea? This is a very powerful way of getting more targeted traffic to your site.

6. Do not forget misspelled words. People often misspell words when they enter their search terms. Include commonly misspelled words or phrases as part of your list.

7. If your site deals with a particular region, remember to include that in your keyword list. E.g. 'Los Angeles wedding gowns' if you deal in wedding gowns within Los Angeles. A lot of people will search for wedding gowns, get a big list of returned search results, and decide to add the words "Los Angeles" (or wherever else they may be interested in) to get more specific search results.

8. Use the long and short form of words, e.g. consult, consulting, and consultants.

9. DO NOT SPAM! Do not use keywords that have nothing to do with your web site. Do not list the keyword "sex" or "free pics" just because they are frequently searched for if they do not have anything to do with your web site. You will only get traffic that is of no use to you anyway because surfers will come to your site and leave angrily when they realize you just cheated them. Also, search engines are on the look out for such deceitful practices and can sometimes ban your pages for spamming. As long as you stick with keywords related to your core business, you will be fine, but do not go way out of line.

10. Now its time for some research. You now need to look at what people are actually searching for on the various engines and get more phrases for your list. Here is a list of sites that will help you out with that. When doing your research at these sites, remember steps number 5, 6, and 8 above - people often misspell words, they use different word forms, and they may be looking for a whole lot of different stuff all related to your products. To read other interesting articles go to: http://www.harvestmoney.ws

Don't be fooled by Search Engine Optimization Guarantee!

Don't be fooled by so-called "optimization guarantees" that sound good in the headlines but have enough small print to be virtually meaningless. Having your web site rank high in the search engines is a science and the rules for search engine optimization (SEO) are always changing.

These companies give true search engine optimization professionals a bad name. So, even if you do not choose us as your website solutions company, we urge you to keep an eye open and stay clear of companies that guarantee #1 positioning.

Nobody can guarantee a top search engine placement, you better be sure you're not trapped by unethical seo services, spam and doorway pages that might jeapordise your website investment. What could appear to be excellent results, could sooner or later get your website penalised or banned by a search engine.

Carefully inspect the all details about the 'no cure, no pay" SEO guarantee. You should also check when the SEO guarantee expires!

The truth is that they are guaranteeing you a #1 position but not necessarily for a keyword that is competitive. For example, it would be easy to get your site to the #1 position in Google for the term Colorless Pink Chocolate.

Due to the volatile nature of search engines there really is no way to guarantee specific rankings in any one particular search engine for any one particular phrase.

To Your Success!

SEO Tactics That will Work for You

For sure, a lot of people who own a website in the internet have heard and know SEO or search engine optimization.

Indeed, knowing what SEO is a good thing but understanding SEO is different. There are heaps of people who don't give some time in understanding SEO, and what they do, is just look for someone to do SEO for them. But there are some people in order to earn quick money, gives loads of misplaced advices, and what really matter to them is earn money. There are some techniques that really work, that this article will tell you.

Beware to people or SEO experts (which they say they are) who tells you that they can get you to be on top rank on Google, that you will be on the first or second page of this particular search engine quickly. Indeed, you wanted to be rank in that particular search engine, but think again, can the so called SEO expert do that. Maybe this so called SEO expert can make you on the top rank in doing some techniques, but techniques that will make your website be banned soon. The techniques that this so called SEO expert can do are by making hidden pages or cloaking, these are some of the favorite ways this people do.

The great way you need to do is attract users and visitors to your website. One of the great ways to do this is by working with other webmasters, make them link with your website or they will add your link to their website.

Looking for websites to link with your website is not that easy, it requires hard work. Great way of learning about SEO and to find other websites to link with yours is communication. Communication plays a big part in this certain field. It is wiser to talk and communicate with other websites by knowing their experiences. You can learn through their experiences. And of course, you have to ask them if they can put a link to your website on theirs.

In order to promote your website, you have to do some communicating to other webmasters and by learning through their experiences.

But you also have to bear in mind that the content of your website has value, make sure that it is original and unique. Having contents with value will make visitors visit your website. You also have to make sure that you can give readers and visitors valuable information, in order to attract them. And another advantage of ensuring the value of your content is that it can encourage other websites to link with yours. These are the tactics that really work; all you have to do is take these tactics into consideration. If you really want your website to be on the top rank, hard work and communication are important.

Another important factor you need to bear in mind is that, being on the top rank takes some time. You really have to focus on the mentioned techniques first, having unique contents, gaining those links, communication, hard work and time; these are the factors you need to consider in order to be on the top rank on search engine results.

About the Author

Article Author Eliza Maledevic from http://www.Jump2top.com, a SEO Company. Know more about Search Engine Optimization at http://www.7seo.com & http://seo.xon.us

A Beginner's Guide to Search Engine Optimization

What is SEO?

SEO stands for Search Engine Optimization. This term is used to explain the marketing technique of developing a website to boost up its chances of being ranked in the top results of a search engine once an appropriate search is undertaken. There are lot many important factors while optimizing a website, which include its content and structure of the website's copy and page design/layout, the HTML meta-tags and the submission process.

What is SEM?

SEM stands for Search engine marketing which provides an effective method of highly targeted visitors to the web site. The search engine marketing pages make available access to the collective understanding of all the top search engine marketing experts with frequently updated articles, links to resources, and announcements of new tools and services.

Why SEO?

SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

This makes the site and its content eye-catching, appropriate and observable to search engines and web searchers.

It can happen with your web site if people cannot easily locate it. Traffic volume, if it is not existed at all, slows to a crawl. Potentially valuable customers never even know you are there.

Conclusion:

It's a need to do SEO for your web site as if you wish to increase the traffic volume on your site & get it crawl easily and soon.

Author:

By Shweta Shah

Shweta Shah is working as a web developer at Semaphore Infotech Pvt. Ltd, India. She has more than 6 months Experience in web desgining. You can contact on email: shweta@semaphore-software.com

Why You Should Write Search Engine Friendly Copy

In the early days of the World Wide Web, traffic was king. Just get traffic to your website and hey, you were up and running. With the amazing number of websites now, there is a need to market your website, or optimise it by using search engine optimization techniques.

Getting your site noticed is a challenge. Most web users search for information using search engines. So you need to design your site in such a way to attract the search engine spiders that index your web pages in order for them to be found. So, what is search engine friendly copy?

Well it is not about stuffing your website with target keywords. Indeed, you will probably fall foul of the search engines if you do that. You do need to research your keywords but you need also to write to human beings, not just spiders. There is no point in having a highly ranked website that nobody can understand. Remember that your website has to be user friendly.

First of all, what is your website for? What does it do? What do you want your visitors to do? Do you want them to spend money while they are visiting? Or is it just an information site? This will have an impact on how you compose your copy. Bearing in mind that you are designing your website for humans to interact, it is advisable to plan the style of your written content.

Short paragraphs and bullet points will attract eager eyes, whereas lengthy essays with few breaks will drive people away. If you are selling something, you need to make your site look interesting with many calls to action and not just like an online price list. In conclusion, remember that you are trying to attract the search engines but your website is first and foremost designed for human readers.

As a general rule, any site that is written and designed well for people will be search engine friendly, so do not compromise your message to your human audience simply to make your pages more accessible to search engines. People are your audience.

You may have to pragmatically balance the two needs, but in doing so, never take a decision in favour of search engines. It is pointless getting a high ranking and attracting visitors to pages which do not communicate properly.

Manager at White hat media.A seo and web design agency providing a wide range of services such as web design, seo consultancy, pay per click, email marketing... http://www.whitehatmedia.com

5 Key Steps to Take Advantage of the New Ranking Model on Yahoo

1. Include keywords in your ad (use our Insert Keyword feature).
2. Choose keywords for each ad group carefully.
3. Use ad testing.
4. Use our Excluded Keyword feature to optimize your Advanced match type.
5. Review your current bids and set a campaign budget to meet your business goals.

But Google already apply it on their search rankin algoritme

Focus your content

Search engine love fresh content. So,focus on content. Make sure it's unique and new content. This will help your site crawl by search engine faster and listed on top 10 for certain keyword about you site.

One of my blog get listed at google less than 24 hours because of this. That why,you need to focusing in your content. Unique content is King.

10 Effective Advertising Tips!

Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.

Here are a few to try NOW!

1. Never try to sell expensive items from a small classified ad.
Use the two step method. Request the reader visit your site
for free information or email an auto responder address
for more details where you will respond with longer
ad copy to effectively sell your product.

2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to.
Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.

3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech Ebooks on Java-Scripting in a Romance
Writers Newsletter.

4. Target several appropriate publications. Subscribe to the
publications and study their classified ads for several editions
before placing your ads. Practice writing adverts following their
basic ad writing guidelines.

5. Advertise in more than one publication at a time. Why?
You want to pull in as many interested readers as possible in
order to make sales.

6. Change your ad copy if it's not working. If people read the same old
ad copy in the publication every month they will get bored and
probably ignore your copy. It's human nature to do this.
Freshen up your copy with new headlines, different lengths, new
wording, power words, appropriate humor, details, interesting facts,
testimonials.

7. Key your ads to find out which one's are working. Or simply have
several email addresses or auto responders and calculate which
email address receives the most response to your ads.

8. Keep records of every one who responds to your ads. Follow up
with appropriate messages about your product. Of course give
them the option to opt out of receiving further correspondence.

9. Free Classified Ad Sites are a great way to test your ad
writing skills before placing paid ads in publications online.
Study how other marketers at these sites write their ads.
Respond to their ads to see how they further market their
product. Don't forget to set up a free email account
especially to handle your request.

10. Study offline publications. And, advertisements you receive
by snail-mail to see how they put it all together. This will
help to build your ad writing skills and confidence in your copy writing abilities.

How To Get Indexed In Google Search Fast Without Submitting To Google

I've post about how to get listed to Google without submit it to them.

What you need to do to get indexed fast is:

1) The first thing you want to do is forget about submitting your site directly to the big engines like Google, MSN, Yahoo. This is the old, slow way.

Want to more pleas visit http://www.theblogreveneu.com for Google Adsense and SEO tips.

How to get listed at search engine?

There are some thing that we need to consider before get listed at search engine. First thing is content. Build real content not a scrapt...Unique content is KING! Search engine love unique and fresh content. Provide them with frest content. They will love and listed your site to their database.

For furter information about how to get listed in search engine within 24 hours you read it at http://www.theblogrevenue.com.

Also read Googlebot like and dislikes

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How to make Money with Adsense

I often get asked what the secret is to making money with Google's AdSense program. This often comes from people who are dreaming of setting up websites chock full of high-paying keywords for particular niche subjects and then sitting back and watching the money roll in. "What's the magic formula?" they ask me. If they're non-technical, I point them straight to my book, Make Easy Money with Google, and assure them that they'll learn everything they need from it. They may think it's hard, but it's not.

But what about the technical people? By this I mean the people who've already set up a blog or website, who have registered domain names, who are comfortable with basic Internet terminology and concepts. What is the "AdSense formula"?

The only AdSense formula that you need to know is this:

earnings = number of clicks * average price per click

This is what I call the Fundamental AdSense Formula because you can derive almost every AdSense "secret" directly or indirectly from this formula. Do you want to earn more with AdSense? You have two ways of doing it:

1. Increase the number of clicks, and/or

2. Increase the average price per click

Your earnings will only go up if you do one or the other, and ideally both. It's an obvious formula, yes, but it's amazing how many people lose sight of it in their quest for increased AdSense earnings.

Increasing the Number of AdSense Clicks

Increasing the number of times the ads on your site or blog are clicked is the most obvious strategy. There are two general strategies you can follow:

1. Increase the traffic to the site, and/or

2. Adjust the ads to make them more "clickable"

Getting traffic is hard and takes time, so don't look at it as a quick fix. The best way to get traffic is to provide useful, unique content and to rank highly in search engine rankings for keywords related to that content. In other words, use standard search engine optimization techniques. DO NOT "buy" traffic or use "link farms" or other dubious techniques. Other tips for getting traffic:

1. Publish articles, even free ones, with links back to your site.

2. Include a link to your site in the signature at the bottom of your emails or in any forum postings you make (if the forum allows it).

3. Participate in forums/groups related to the content of your site or blog. The key is to participate, not lurk, and don't just post messages promoting your site.

4. Add comments (relevant ones only, please) to other blogs, you can usually link back to yours. (This won't help your search engine rankings, but it may allow others who are reading those comments to find your own site.)

5. Syndicate your content (trivial if you have a blog) and make sure that the content is registered with syndication aggregators.

6. List your site in relevant directories.

Adjusting the ads is something you can do almost immediately:

1. Position the ads on the page in order to make them more noticeable. Google even publishes a helpful heat map (see https://www.google.com/support/adsense/bin/static.py?page=tips.html ) for AdSense publishers.

2. Choose the best AdSense ad format that works for your site.

3. Change the ad colors either to make the ads blend in with your site or to make them stand out. Again, it varies depending on the site.

Whatever you do, DO NOT ENTICE VISITORS TO CLICK THE ADS. Google is very strict about this, see the AdSense program policies (found at https://www.google.com/adsense/policies ) for the details.

Increasing the Average AdSense Price Per Click

Increasing the average price per click you receive from AdSense is the other strategy for increasing your overall AdSense earnings. You can do this by:

1. Carefully targeting your content, and/or

2. Filtering out and avoiding low-paying ads

And to reduce the occurrence of lower-paying ads, consider these two strategies:

Content targeting isn't just about creating relevant, unique content. It's also making sure that that content is written to target the higher-paying keywords associated with a given topic. This means:

1. Figuring out which keyword variations for that topic pay more. Often the more specialized variations and phrases pay more than the "generic" terms.

2. Ensuring that the keyword density of the content favors the higher-paying keyword variations. See http://www.MakeEasyMoneyWithGoogle.com/vioxx-lawsuit.html for an example of well-targeted ads due to appropriate keyword density.
1. Use AdSense's competitive filter mechanism to screen out the ads that you don't want.

2. Show fewer ads on a page. The fewer ads you show, the more the higher-paying ads get displayed and clicked.

Many publishers also report that their earnings increase if they remove ads completely from pages with few or no clicks. Again, the "less is more" strategy favors the higher-paying ads.

There's No Magic

As you can see, there's no magic involved to increasing your AdSense earnings. The Fundamental AdSense Formula is easy to understand, but that doesn't mean it's easy to apply the formula. It takes time and effort to do it, just like most things.
Copyright 2005 by Eric Giguere. Permission is granted to reproduce the article in electronic newsletters or on websites provided that the complete article text is included, unchanged, and that neither the copyright declaration nor this license are removed. This article was originally published at http://www.MakeEasyMoneyWithGoogle.com/adsense-formula.html.

Submit your site For FREE!!

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