The Ultimate Keyword Optimization Guide for Search Engine Positioning

We all know it and we all do it. Whenever the typical web user needs to find something on the web, he or she will almost always instinctively go to one of the top search engines and run a search. Then, he or she will have a look at the first 30 search results returned (usually the first three pages of results), hardly ever looking beyond that. If nothing looks appealing, they will run another search using a variation of the keywords they used on the first search. Again, they will look at the first 30 results. If they still find nothing of interest, they may switch to a different search engine and repeat the process. This, believe it or not, is the typical web navigation behavior of at least 86% of all the 110 million web users out there. The question is, does your web site capitalize on this behavior? If the answer is yes for you, then no matter what a user searches for that has any relation at all to your products, they should find you even if they hadn't thought of finding you! That translates to a very high amount of daily traffic to your site. Is this what is happening for you?

We bet the answer is no. Very few web sites really capitalize on this behavior. However, you can learn how to do so. For this tutorial, we shall assume that you are in the business of selling wedding gowns. You have a web site that does a good job of displaying your wedding gowns, but like most other web site owners, your web traffic is really low and clients are simply not finding you. You have done everything you can think of, but your pages hardly come up on the search engines. What next? Well, get ready to learn one of the most effective online marketing strategies.

Gather Your Keywords

We know that the web user will think of a keyword or phrase and type that into a search form on an engine. That is his or her first step, and so it should be ours. This is a very important step! Get a piece of paper or open up your text editor and keep writing all the keywords and phrases that you think of as you go through the steps outlined below. Selecting the right keywords or keyword phrases will skyrocket your traffic. Research has shown that most people use phrases of 2 to 3 keywords when searching. People have come to learn that just typing in one keyword in a search will get them thousands of records that they just do not need. Therefore, they combine two or three keywords in their searches.

Your list should end up having about 50 or more keywords and phrases. You must write down every word that a person might use to look for your site PLUS words they may use to look for other related information or products. This is no easy task. It involves some research and a fair bit of thought. Remember, thousands of people out there looking for wedding gowns may not all think alike, look for wedding gowns directly, or even realize at the time that they can get wedding gowns on the net! To get a good list, here are the steps that you should go through. Keep your pen and paper handy so that you keep writing as you go along each step.

1.Think! Brainstorm! Sit down for several minutes and think! Write down whatever keywords or phrases come to mind. Then look at your list and see what other word combinations you can make out from the keywords you have already written down.

2. Look at your products and services and see what words relating to them will pop up in your mind. Write the names of each product or service that you deal in. These product names will also be part of your keyword list.

3. Ask your family, associates, clients, and friends what words and phrases they would most likely use to search for products or services like yours.

4. See what keywords your competitors use. See what keywords are featured on their pages and in their meta tags.

5. Be specific AND general in scope. Think of words that also describe things related to what your site is about. For example, if you sell wedding gowns, also think about other things and words related to weddings, such as honeymoon, bridal registry, wedding rings, engagements, and other wedding accessories and services. The idea here is to capture people who may be looking for other things related to weddings, whether they are directly looking for wedding gowns or not at the time. Chances are that someone looking for any wedding related information will also be interested in knowing about wedding gowns. Get the idea? This is a very powerful way of getting more targeted traffic to your site.

6. Do not forget misspelled words. People often misspell words when they enter their search terms. Include commonly misspelled words or phrases as part of your list.

7. If your site deals with a particular region, remember to include that in your keyword list. E.g. 'Los Angeles wedding gowns' if you deal in wedding gowns within Los Angeles. A lot of people will search for wedding gowns, get a big list of returned search results, and decide to add the words "Los Angeles" (or wherever else they may be interested in) to get more specific search results.

8. Use the long and short form of words, e.g. consult, consulting, and consultants.

9. DO NOT SPAM! Do not use keywords that have nothing to do with your web site. Do not list the keyword "sex" or "free pics" just because they are frequently searched for if they do not have anything to do with your web site. You will only get traffic that is of no use to you anyway because surfers will come to your site and leave angrily when they realize you just cheated them. Also, search engines are on the look out for such deceitful practices and can sometimes ban your pages for spamming. As long as you stick with keywords related to your core business, you will be fine, but do not go way out of line.

10. Now its time for some research. You now need to look at what people are actually searching for on the various engines and get more phrases for your list. Here is a list of sites that will help you out with that. When doing your research at these sites, remember steps number 5, 6, and 8 above - people often misspell words, they use different word forms, and they may be looking for a whole lot of different stuff all related to your products. To read other interesting articles go to: http://www.harvestmoney.ws

Don't be fooled by Search Engine Optimization Guarantee!

Don't be fooled by so-called "optimization guarantees" that sound good in the headlines but have enough small print to be virtually meaningless. Having your web site rank high in the search engines is a science and the rules for search engine optimization (SEO) are always changing.

These companies give true search engine optimization professionals a bad name. So, even if you do not choose us as your website solutions company, we urge you to keep an eye open and stay clear of companies that guarantee #1 positioning.

Nobody can guarantee a top search engine placement, you better be sure you're not trapped by unethical seo services, spam and doorway pages that might jeapordise your website investment. What could appear to be excellent results, could sooner or later get your website penalised or banned by a search engine.

Carefully inspect the all details about the 'no cure, no pay" SEO guarantee. You should also check when the SEO guarantee expires!

The truth is that they are guaranteeing you a #1 position but not necessarily for a keyword that is competitive. For example, it would be easy to get your site to the #1 position in Google for the term Colorless Pink Chocolate.

Due to the volatile nature of search engines there really is no way to guarantee specific rankings in any one particular search engine for any one particular phrase.

To Your Success!

SEO Tactics That will Work for You

For sure, a lot of people who own a website in the internet have heard and know SEO or search engine optimization.

Indeed, knowing what SEO is a good thing but understanding SEO is different. There are heaps of people who don't give some time in understanding SEO, and what they do, is just look for someone to do SEO for them. But there are some people in order to earn quick money, gives loads of misplaced advices, and what really matter to them is earn money. There are some techniques that really work, that this article will tell you.

Beware to people or SEO experts (which they say they are) who tells you that they can get you to be on top rank on Google, that you will be on the first or second page of this particular search engine quickly. Indeed, you wanted to be rank in that particular search engine, but think again, can the so called SEO expert do that. Maybe this so called SEO expert can make you on the top rank in doing some techniques, but techniques that will make your website be banned soon. The techniques that this so called SEO expert can do are by making hidden pages or cloaking, these are some of the favorite ways this people do.

The great way you need to do is attract users and visitors to your website. One of the great ways to do this is by working with other webmasters, make them link with your website or they will add your link to their website.

Looking for websites to link with your website is not that easy, it requires hard work. Great way of learning about SEO and to find other websites to link with yours is communication. Communication plays a big part in this certain field. It is wiser to talk and communicate with other websites by knowing their experiences. You can learn through their experiences. And of course, you have to ask them if they can put a link to your website on theirs.

In order to promote your website, you have to do some communicating to other webmasters and by learning through their experiences.

But you also have to bear in mind that the content of your website has value, make sure that it is original and unique. Having contents with value will make visitors visit your website. You also have to make sure that you can give readers and visitors valuable information, in order to attract them. And another advantage of ensuring the value of your content is that it can encourage other websites to link with yours. These are the tactics that really work; all you have to do is take these tactics into consideration. If you really want your website to be on the top rank, hard work and communication are important.

Another important factor you need to bear in mind is that, being on the top rank takes some time. You really have to focus on the mentioned techniques first, having unique contents, gaining those links, communication, hard work and time; these are the factors you need to consider in order to be on the top rank on search engine results.

About the Author

Article Author Eliza Maledevic from http://www.Jump2top.com, a SEO Company. Know more about Search Engine Optimization at http://www.7seo.com & http://seo.xon.us

A Beginner's Guide to Search Engine Optimization

What is SEO?

SEO stands for Search Engine Optimization. This term is used to explain the marketing technique of developing a website to boost up its chances of being ranked in the top results of a search engine once an appropriate search is undertaken. There are lot many important factors while optimizing a website, which include its content and structure of the website's copy and page design/layout, the HTML meta-tags and the submission process.

What is SEM?

SEM stands for Search engine marketing which provides an effective method of highly targeted visitors to the web site. The search engine marketing pages make available access to the collective understanding of all the top search engine marketing experts with frequently updated articles, links to resources, and announcements of new tools and services.

Why SEO?

SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

This makes the site and its content eye-catching, appropriate and observable to search engines and web searchers.

It can happen with your web site if people cannot easily locate it. Traffic volume, if it is not existed at all, slows to a crawl. Potentially valuable customers never even know you are there.

Conclusion:

It's a need to do SEO for your web site as if you wish to increase the traffic volume on your site & get it crawl easily and soon.

Author:

By Shweta Shah

Shweta Shah is working as a web developer at Semaphore Infotech Pvt. Ltd, India. She has more than 6 months Experience in web desgining. You can contact on email: shweta@semaphore-software.com

Why You Should Write Search Engine Friendly Copy

In the early days of the World Wide Web, traffic was king. Just get traffic to your website and hey, you were up and running. With the amazing number of websites now, there is a need to market your website, or optimise it by using search engine optimization techniques.

Getting your site noticed is a challenge. Most web users search for information using search engines. So you need to design your site in such a way to attract the search engine spiders that index your web pages in order for them to be found. So, what is search engine friendly copy?

Well it is not about stuffing your website with target keywords. Indeed, you will probably fall foul of the search engines if you do that. You do need to research your keywords but you need also to write to human beings, not just spiders. There is no point in having a highly ranked website that nobody can understand. Remember that your website has to be user friendly.

First of all, what is your website for? What does it do? What do you want your visitors to do? Do you want them to spend money while they are visiting? Or is it just an information site? This will have an impact on how you compose your copy. Bearing in mind that you are designing your website for humans to interact, it is advisable to plan the style of your written content.

Short paragraphs and bullet points will attract eager eyes, whereas lengthy essays with few breaks will drive people away. If you are selling something, you need to make your site look interesting with many calls to action and not just like an online price list. In conclusion, remember that you are trying to attract the search engines but your website is first and foremost designed for human readers.

As a general rule, any site that is written and designed well for people will be search engine friendly, so do not compromise your message to your human audience simply to make your pages more accessible to search engines. People are your audience.

You may have to pragmatically balance the two needs, but in doing so, never take a decision in favour of search engines. It is pointless getting a high ranking and attracting visitors to pages which do not communicate properly.

Manager at White hat media.A seo and web design agency providing a wide range of services such as web design, seo consultancy, pay per click, email marketing... http://www.whitehatmedia.com